Petunia Design
Clothing Brand
Petunia Design is a fashion forward brand offering bold, stylish businesswear for women and anyone who enjoys dressing with a feminine touch. Inspired by the petunia flower, a symbol of grace, resilience, and strength, the brand celebrates elegance, individuality, and empowerment while encouraging confidence and self expression in every outfit.
Project Type: Branding and Visual Identity
Client: Petunia Design Team Leader: Jane
Role: Branding Designer
Tools: Illustrator, Photoshop
Duration: 3 Weeks
Logo Development
The idea was to feature the petunia flower in a clean, chic, and elegant style that reflects the brand concept.
Iconic Mark
Word Mark
Combination Mark
Graphic Element
Research & Story
Hang Tag Design
The hang tag set includes two pieces:
Main Tag (2–3 inches): Features the logo and Our Story. Sized for visibility without overpowering the garment.
Mini Tag (1.5–3 inches): Displays the brand slogan as a subtle accent.
Material: Printed on hard, pearl-shine paper for a refined, elegant finish that reflects the brand’s sophisticated style.
Bringing the Brand to Life
